PCRM || Urgent Opening || Delhi NCR| Noida || Bank

From 2 to 7 year(s) of experience
₹ Not Disclosed by Recruiter

Job Description

Job Title: PCRM (Preferred Current Account RM)

Overall Goal: Current Account RM will be responsible for

  • Acquisition of new Business Entity customers and creating CA Book
  • Management of Acquired Current Account customers
  • Enhancement of the relationship by cross-selling products and services as per the profile & need of the these current account customers
  • Deepening the size of the relationship and retention of the customers by providing the best possible services and being the dedicated point of contact for these customers
  • Make RBL Bank a primary bank for customer and get maximum wallet share

Key Result / Responsibility Areas:

a) Acquisition of Business Entity (Current Account) customers

  • Acquisition of NTB High Value Current Accounts
  • NTB Acquisition of Current accounts dealing in international Trade
  • Identify and Acquire New to Bank working capital limit customers with Trade Limits viz Buyers Credit, PCFC, LC,BG etc
  • Acquire New to Bank customer requiring Assets Limits Business Loans, Cash Management Services & Door Step Banking, API Banking and other allied Current Account services

RM will have to create his own CA book by self-sourcing, Market Visit & Industry & Area Scoping, External References & Leads.

b) Portfolio Management

  • Engage with Acquired customer on regular basis and ensure that Group company and Family customers also bank with RBL Bank
  • Regularly interact with the customer to build rapport, customer profiling should be used to set customer level objectives post discussion branch Manager/TL. Customer interaction to be regular updated in system provided.
  • Ensure that within each customer group a minimum number of stipulated Income Generating products are sold as per the customers profile and needs. RM to Cross sell appropriate products to the customers and ensure activate usage.
  • Enhance Values within each of the customer groups by ensuring that a/cs are activated
  • Cross Sell Bank Products for revenue generation and engagement
  • Basis customer business requirement cross sell products like POS , Payment Gateway, Trade /Forex ( LC /BG/ Remittance /OD) , Doorstep Banking Services.
  • Cross Sell various RBL Bank products like TPP, FD. Credit Card, Loans to customers and related group business/ family
  • Drive active business transaction through RBL bank account
  • Should know the customer’s business in order to provide banking and financial solutions
  • Register customer for various Direct Banking Channels of the bank

B) Customer Services

  • Ensure quality customer service is delivered
  • Recording complaints as per the specified process
  • Resolving all complaints received from portfolio customers within the stipulated TAT’s and ensure appropriate customer communication on closures
  • Preventive complaint management by regular interaction with the customers

C) Target Achievement

  • PC- RM will be given a quarterly and yearly target on revenue, product cross sell and book value build up
  • Basis the Target the RM will be tracked on regular basis for achievement of the Targets
  • CA RM will be evaluated on Portfolio Score Card

Role:Business Development Manager (BDM)

Salary: Not Disclosed by Recruiter


Functional Area:Sales & Business Development

Role Category:BD / Pre Sales

Employment Type:Full Time, Permanent


UG:Any Graduate

Company Profile

Mount Talent Consulting Private Limited

Banking JOB

Company Info
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Contact Company:Mount Talent Consulting Private Limited